The launch of 435 new national and local DAB transmitters was
celebrated this week (28 March 17) during the Digital Radio
Stakeholders’ Event at the headquarters of the Society of Motor
Manufacturers and Traders (SMMT) in London.
The additional transmitters have transformed the availability of DAB
across the UK bringing 10 million more adults into coverage for local
DAB stations and 1.5 million more adults into coverage for BBC national
DAB stations. The DAB expansion has brought an additional 7,000
kilometres of the UK road network into coverage for local DAB stations
and 2,300 kilometres of roads for the BBC national DAB stations.
During the event, senior representatives from four of the key
stakeholders involved in the expansion of DAB coverage - Robin Holmes,
BBC; Grae Allan, Bauer; Glyn Jones, Arqiva and Ian O’Neill of DCMS -
pressed the big green digital radio switch to mark the progress made.
Over 200 DAB transmitters have been built to expand coverage of local
DAB stations from 75% to 90% of UK households in a programme of work
co-funded by local commercial radio stations and multiplex operators,
BBC and DCMS and coordinated by Ofcom. Local DAB coverage is now widely
equivalent to FM coverage of local commercial stations, meeting the DCMS
local coverage criteria for switchover. During the meeting it was
confirmed that the local DAB expansion programme is largely complete
with the last remaining few transmitters to launch by the summer.
In total, 14 new local DAB multiplexes have launched over the last
four years and there are now 53 local DAB multiplexes which collectively
carry 419 local stations including 45 of the BBC’s network of 46 BBC
Local and Nations radio stations.
Alongside the expansion of local DAB coverage, national coverage of
BBC and commercial services has also seen a step change since 2013.
The BBC has launched 161 new transmitters on its national DAB
multiplex, bringing BBC Radio’s national network of 11 stations to 97%
of UK households on DAB and providing more robust coverage for 26% of
homes or 13.6 million adults.
New transmitters have also been built to support the two national
commercial DAB networks, Digital One and Sound Digital. Sound Digital,
which launched in March 2016, was built to serve 77% of UK households,
and now carries 19 stations, whilst Digital One’s coverage has been
expanded to 91% of the UK and now carries 13 stations, including the
newly launched Heart 80s from Global.
During the meeting, Digital Radio UK unveiled the new spring digital
radio consumer campaign which highlights that DAB coverage is now
available to over 90% of households and prompts listeners to reconsider
digital radio with the message, ‘if you think you know digital radio –
think again.’ The campaign launches on Wednesday 29 March across
national and local commercial radio stations.
Ford Ennals, CEO, Digital Radio UK, said: “We welcome the
massive expansion of coverage of the national and local DAB networks
which has transformed the DAB listening experience for millions of
listeners and drivers. We are marking the moment with a new consumer ad
campaign highlighting that over 90% of the UK can now get DAB stations.”
Tamzen Isacsson, SMMT Director of Communications and international, said: “With
vehicle manufacturers now fitting digital radio as standard in almost
90% of new cars, it’s good to see the UK’s signalling infrastructure
catching up so that more people can tune into the full range of local
and national stations on offer along thousands more miles of road
network.”
Robin Holmes, Head of Commercial, Distribution & Business Development, BBC, said: “DAB
expansion is part of a range of technology and product innovations
enabling us to make BBC Radio content accessible to audiences however
they choose to listen, and to introduce new audiences to the greater
range of quality, choice and features offered by digital listening.”
Grae Allan, BDR DAB Radio Director, Bauer, said: “The expansion
of local DAB coverage to be largely comparable or better than FM is a
significant step change in securing the continuation of the robust
health of radio listening in the UK and broadcasters, producers and
sales teams on the ground in local markets to now promote DAB with great
confidence to listeners and advertisers.”
Glyn Jones, Digital Radio Operations Manager, Arqiva, said: “Choice
and coverage are central to the success of Digital Radio so we are
delighted to have worked with the BBC, commercial radio, Ofcom and DCMS
to have successfully extended the BBC’s national network and the local
DAB network to millions more listeners in the UK. Additionally, we are
proud to have launched Sound Digital, the second commercial DAB network
and expanded Digital One to reach 90%of the UK.”
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